Laura Liivo portrait

A bit about me

I have over 15 years of experience with visual design and close to a decade of experience working with software and product design.

In my work, I like to create solutions from a behavioral point of view. I enjoy expanding my knowledge in the world of behavioral science, psychology, and engagement to dive deeper into user motivations. Additionally, I seek different perspectives to assess problems from contrasting points of view.

I find the world of user experience design very diverse, where as a designer I can wear many hats during the product delivery process.

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My Design Principles

Growth mindset

I treat every project as a chance to learn, not just to deliver. Feedback, challenges, and ambiguity are opportunities to level up—not threats to avoid.

Outcomes over output

Design isn't done when the file is handed off—it's done when the problem is solved. I focus on impact, not just deliverables.

Facilitating communication

Great design needs alignment as much as execution. I make space for voices to be heard and guide conversations toward clarity and action.

Validating assumptions

Assumptions are starting points, not answers. I test early and often to ground decisions in real evidence, not guesswork.